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Henri-Lloyd unveils new website

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International sailing and lifestyle clothing brand Henri-Lloyd has a new website. was developed by Amaze, and replaces a suite of brand and e-commerce websites with a single global site. The site includes all the brand’s different ranges, from womenswear, menswear and jeans to sailing and Mercedes GP Petronas clothes.

Features of the new site give visitors the ability to browse across product ranges, with technical information available for marine wear. Shoppers can see which clothes work together through a Try this With… feature.

Dynamically-changing content is managed by Henri-Lloyd, using the Umbraco content management system, while a Storefront e-commerce system powers transactions.

Graham Allen, commercial director at Henri-Lloyd said: “This has been an extremely important project for us. Our website is, for the most part, the primary public face of the company.

“Amaze instinctively understood the heart of our brand and worked with us as a true partner, identifying our requirements and translating them into a superb online brand we are all very proud of.”

Marketing and technology company Amaze took on the commission following a three-way pitch in 2009. The global website will now be followed by bespoke versions rolled out to six different countries during 2010.

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