H&M is using delivery bikes in the Netherlands as it seeks to cut carbon emissions.
The fashion retailer is working with Dutch package delivery service Fietskoeriers.nl to offer bike deliveries to online customers across the country.
Fietskoeriers.nl collects parcels from H&M’s warehouse using a biogas vehicle and ships them to local hubs, before bicycles take them the remainder of the way.
The service is available next day and priced the same as normal next-day delivery.
The start-up operates across 30 cities and has 600 couriers.
Pascal Brun, Head of Sustainability at H&M, said: “We are happy to see an increasing interest for sustainability among our customers and hope they will love this new climate-smart way of getting their fashion finds delivered to their homes.
“We look forward to evaluating this pilot project and to reveal new exciting projects when it comes to climate-smart transports.”