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How can UK retail adapt to meet Black Friday demand?

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In today’s Internet Retailing newsletter, we’re asking how UK retailers can make Black Friday work better for them. We reported at the end of last year about the tsunami unleashed as pent-up demand from consumers was released into a 24 hour shopping frenzy on November 28. Today, new figures suggest that not only did shoppers use the date to stock up on bargains, but that sales growth was still low in January thanks to what the IMRG/Capgemini eRetail Sales Index terms a ‘hangover’. It seems likely that the Black Friday genie is now out of the bottle. Retailers will be now looking for ways to adapt the way they trade through the Christmas period in order to make Black Friday work for them in a more profitable and manageable way. What do you think: tell us in the comments below or tweet us at @etail, or @Chloe_Rigby.

Today we also report on retail property developer Hammerson as it says multichannel measures help it to add value, while Alison Lancaster of McArthurGlen Group is our interviewee in this today’s look ahead to IRX 2015.

We also report on shoppers’ demand for better customer service across channels, on what looks likely to be the failure of drones to take off for Amazon, and on the upturn in online sales this Valentine’s Day.

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On March 19, we host the first in our series of IRUK 500 webinars. Social media and retail: living in a world of extreme customer expectation is at 2pm on March 19. Click here to find out more or to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

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Our research editors research and produce regular reports on pertinent ecommerce issues. Click on the links to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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