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How change drives shoppers to buy online and across channels

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In today’s Internet Retailing newsletter we’re considering some of the changes that boost ecommerce and multichannel shopping. It’s clear that customer behaviour is changing, and that’s a driving force behind Asda’s move to connect its stores and digital, which we report today. That’s put down to shoppers’ desire for convenient and easy buying. But what’s behind that desire? New research from dunnhumby suggests that having a new baby is a common factor around the world among many shoppers who are new to buying online.

Today we also report on the steady growth of retail sales, both online and off, in January, and on the launch of a new Shop Direct store aimed at bringing affordable luxury mainstream.

We preview IRX 2015 through the digital sales and marketing conference, while our guest comment, from Daren Ward of Glue Reply, considers the retail approach to customer privacy in his piece, Crossing the line.

Our webinars

On March 19, we host the first in our series of IRUK 500 webinars. Social media and retail: living in a world of extreme customer expectation is at 2pm on March 19. Click here to find out more or to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. Click on the links to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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