In today’s InternetRetailing newsletter we’re reporting at a time of change. In the political sphere, the calling of a snap General Election could mean a fresh change in direction – but should ultimately give more certainty to the Brexit process.
It’s also a time of change for retail, and today we’re reporting on a continuing evolution in the way that shoppers buy. Early figures around how we bought at Easter suggest that the big growth came via mobile, though there are also some signs of a modest pick up in spending on the high street. Farfetch’s vision of the store of the future reflects the continuing importance of the store, while the growing proportion of sales that come online is reflected in House of Fraser’s investment in upgrading its website around the consumer experience. We have interesting insights too from Fred Prego of Game, who spoke at IRX 2017 on how his company uses data in imaginative ways.
Today we also bring you 12 practical approaches to merchandising, while today’s guest comment comes from Howard Rosenberg of B-Stock Solutions on strategies for ecommerce returns.
Webinars
Upcoming InternetRetailing webinars are from Greenlight Commerce, on how BHS relaunched online in just seven weeks, to be held at 2pm on May 4, and from inRiver on how retailers can shape their product marketing for the micromoment, to be held at 2pm on May 8.
Find out more about them and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.
