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How retailers are reevaluating the role of the store in multichannel retailing

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The store is to the fore in today’s Internet Retailing newsletter. We have stories from retailers as diverse as Carpetright, SuperGroup and newcomer The Dandy Lab, all of whom are recognising the importance of the digitally-connected shop in today’s retail.

Carpetright is finding out what works for it in a new concept store that will ultimately be replicated across its 590-plus chain of shops, while for its stores, while SuperGroup this week emphasised the importance of both store and ecommerce to its business: multichannel shoppers, it said, spend 2.6 times as much. But perhaps the most interesting experiment comes from The Dandy Lab, which is bringing cutting-edge retail technology from beacons to mobile ordering into its Spitalfields store, which is set to open next month.

Meanwhile, brands too are realising the importance of ecommerce. A report from Kantar Worldpanel puts the value of FMCG online sales at £84bn by 2025. Fashion site Lyst has been measuring Londoners’ shopping performance during this week’s tube strikes, and today’s guest comment comes from Julian Wallis of Ingenico Payment Services who considers how retailers in search of growth can best tackle global commerce.

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