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How Sportsshoes.com grew sales by 37% to hit record £92m

Record results: SportsShoes.com managing director

Premium online running shoes, running clothing and outdoor gear retailer SportsShoes.com has logged an increase in sales of 37% to hit a record £92.2m for the year ended 28 February 2021.

In addition, the Bradford-headquartered business saw its EBITDA before non-recurring costs rise 118% to £12.2m.

Established in 1982, the retailer offers customers more than 17,000 products from 149 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut and Rab.

In addition, SportShoes.com often secures exclusive product launches from these world-leading brands and sells its products to customers located throughout the UK and the rest of the world. 

Sales for the seven months from 1 March to 30 September 2021 have been reported by the company as broadly in line with last year’s performance. 

UK sales are up 11.9% year-on-year whilst repeat business from existing customers has increased by 20%.

SportsShoes.com managing director, Brett Bannister, comments: “Put simply, as a business we want to get better and help people get better. These principles ensured we had a stellar financial year in 2020-21 which was driven by more and more people wanting to run, exercise and enjoy the outdoors when pandemic restrictions allowed. By continuing to invest in our employees, processes and technologies throughout 2020-21, we ensured we provided our customers with an outstanding online shopping experience and excellent aftercare. We remain committed to continually investing and improving our business for the benefit of our people, brand partners and customers. This latest financial year is about consolidation and retaining those new customers who joined us.”

SportsShoes.com has launched a variety of new initiatives in 2021 aimed at further enhancing its customer engagement. These include a membership community which was relaunched in April and now has 1.25m members.

Bannister continues: “Trading conditions this year have become more complex due to the well documented global supply chain issues that are impacting retailers. However, we have excellent relationships with our brand partners which helps offset this situation. We are looking forward to establishing more brand partnerships as we continue to grow and further strengthen our position as the runners’ premium online retailer of choice. We have also set an ambitious objective of becoming the most sustainable running equipment retailer in the world and look forward to revealing more about how we will achieve that goal in due course.”

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