Close this search box.

How UK retailers are well ahead on the mission to enable seamless cross-channel shopping

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Digital will touch more than half of European retail transactions over the next five years, says a new Forrester report – and nowhere more so than in the UK market.

Today’s Internet Retailing newsletter brings together some timely examples of just why staying ahead of multichannel is now so important. Domino’s Pizza, for example, reports today that not only are most of its sales now online, but that its app is now its biggest sales channel.

Then, Land Securities reports today that it is now enabling the Apple Watch as part of its loyalty rewards programme, making it possible for shoppers in its Trinity Leeds centre to collect points, redeem discounts and receive beacon alerts using the new wearable device.

Pureplay Naked Wines, meanwhile, is now using the shops of its new owner Majestic Wines to enable click and collect.

And these are just a few examples of how retailers are using digital across their channels. It comes as no surprise, therefore, that Forrester predicts digital will be involved in at least half of retail transactions by 2020: the figure for the UK could well be more by the time we reach that date.

Today’s guest comment comes from Nick Pinson of iWeb Solutions who considers how UK retailers of all sizes can best approach trading in China, and we also report on a sales rise and a new chairman for online flash sales site MySale.

Our webinars

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Awards

The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.

The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on