hungryhouse.co.uk put its beacon technology into action for the first time – at this weekend’s Notting Hill Carnival.
The online marketplace for takeaway food activated its iBeacon solutions for the first time, using them to push discounts to its app users at the West London festival this weekend, which more than a million people are expected to attend.
The technology can track app users’ location within a few feet, and hungryhouse placed sensors around the Fun Bunch sound system, which they are sponsoring.
Alice Mrongovius, hungryhouse.co.uk marketing director, said: “With over one million people attending Notting Hill Carnival, this really is a great opportunity for us to test how effective beacon technology is. We’re hoping this will prove it drives in sales and will continue to roll it out across other upcoming marketing strategies, so our users can get the best discounts direct to their phone.”
hungryhouse plans larger than usual discounts from the stage, which will be on the corner of Talbot Road and Sutherland Place.
Over coming weeks they plan to continue to roll out the low energy Bluetooth technology in a bid to gain insight into the behavioural patterns of their users and learn when and where messaging is most effective.