Hybris stakes claim to provide first omnichannel platform

Hybris today staked its claim to be the first ecommerce platform provider to produce a true omnichannel platform, which allows retailers to manage their activities across all channels from a single hub.


The latest release of its Commerce Suite boasts functionality to support cross-channel shopping and tools to enable behaviour such as ‘buy online, pick up in store’. For example, the new version of the platform extends Hybris’ order management to enable fulfillment across channels, giving a single view of inventory across the store and online estate, and using allocation functionality to support fulfillment from the warehouse or the store.

Other features include social media plug-ins, mobile commerce app development, and an in-store module that extends product data across the sales channels. Using this platform, says Hybris, businesses could take their business omnichannel in just a matter of months.

“Retailers, brands and manufacturers are racing to meet the increasing demands of the modern consumer,” said Ariel Luedi, chief executive of Hybris. “With the hybris Commerce Suite, implementing an omnichannel vision is no longer a multi-year process for B2C and B2B businesses. It is now within the realm of possibility for them to set up a true omnichannel commerce platform in under six months.”

Support for the new platform has come from retailers and brands including Group Galeries Lafayette and Nikon. Franck Zayan, internet and ecommerce director at Groupe Galeries Lafayette, said: “Through their single technology stack and their innovation they enable integration of all our channels, and continue to shape the market in ways no other commerce providers do. With Hybris we really feel that we can future-proof our business.”

Laurent Christen, head of direct sales for Nikon Europe, added: “Hybris’ Commerce Suite enables intuitive B2C and B2B sales from a single technology stack across more than 35 markets in 30 languages and 14 currencies.”