In the wake of Amazon’s path to dominance and massive stores closures, retailers are witnessing a transformation of customer expectations and experience. According to the latest research from PwC the gap between the number of stores closing and those opening on the UK’s top 500 high streets has reached record levels.
With the recent news that John Lewis, House of Fraser and Pound World are closing stores and Sir Charlie Mayfield, chairman of the John Lewis Partnership, warning that the malaise "isn’t a blip, it is a major shift and it has a while to run”, it would be an understatement to say that retail is undergoing a transformation.
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