It seems that there are only two types of retailers today: those facing deep existential challenges… and Amazon. While many great retail brands are thriving, many more seem to be simply stunned: alternating between running in the tiny circles of conflicting tactical moves; and stopping altogether, scared to rack up even the tiniest costs. They are Amazed, rather like Mowgli staring into the spiral eyes of Kaa, the hypnotic snake in The Jungle Book.
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