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Ian Edwards

Ian Edwards


Recent Articles

GUEST COMMENT Personalisation in retail: what are the key legal issues?

GUEST COMMENT Personalisation in retail: what are the key legal issues?

The retail sector increasingly feels like the stereotypical crowded bazaar as traditional retailers and online-only players struggle for attention from fickle consumers. Even when a consumer has been tempted to view your wares, conversion rates continue to be a concern (and can be as low as 2% for online sales).

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