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Ian Jindal

Ian Jindal

Editor in Chief
Address
United Kingdom
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Recent Articles

Voice(s) of the customer(s): how can we best understand what shoppers are saying?

Voice(s) of the customer(s): how can we best understand what shoppers are saying?

Marketing | 25 Jun 18
We have learned to listen to our customers in order to better serve them (and to increase our share of their spend). As voice interfaces offer a literal ear into conversations, Ian Jindal considers his teenage children’s requests around the kitchen table and extrapolates how a listening retailer might wish to exploit this sound stream...

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