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Increasing traffic sees Purple Parking offer mobile in UK

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Heathrow airport parking provider, Purple Parking, has seen a 400% increase in traffic – of the online booking variety – from mobile devices in the past year and so has launched a mobile commerce site this week, to service this demand.

The newly-launched mobile site enables customers to retrieve quotes and book airport parking through their mobiles, at 26 different airports in the UK. The site is optimised for eight different mobile devices including: the iPhone, Android, Blackberry, SymbianOS, Sony, Windows, Samsung and Nokia models.

The investment in mobile does not end there: Purple Parking is also looking at developing an app especially for its business clients, which would enable users to inform chauffeurs when they have arrived on their departure and when they have landed on their return. The app would replace phone calls with the push of a button.

The site is launched just as TripAdvisor’s survey revealed last week, that almost a quarter of Britons have used a mobile device as part of their travel planning process, 75% use a mobile device when travelling and 39% have a travel app installed on their mobile device.

Oliver Inwards, Head of Online at Purple Parking, commented: “Our mobile traffic already accounts for 6% of our total website traffic and it is growing at a fast pace.

“Since last year the traffic has increased by 400% making it essential for us to have a site which is easy to use on any mobile device.

“We like stay at the forefront of our industry and are dedicated to making the booking process as easy and fast as possible for our customers; so we listened and responded to the demand by investing in mobile.”

The majority of mobile traffic to is from the iPhone (2.37%), followed by:

• iPad – (2.01%)

• Android – (0.58%)

• iPod – (0.26%)

• Blackberry – (0.12%)

• SymbianOS – (0.04%)

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