Performance marketing company Affiliate Window has launched its platform into the US market, as it closes its buy.at brand in the US and the UK.
Affiliate Window bought the buy.at performance marketing brand, which boasted exclusive relationships with brands including RAC, Aviva and Everything Everywhere, just over two years ago, in March 2010. Since then it has been working to bring the two together into a single solution that promises in-depth analysis across all aspects of programme performance.
Advertisers have been able to move their programmes from buy.at to Affiliate Window using Affiliate Window’s centralised tracking solution.
Mark Walters, managing director of Affiliate Window, said: “The US market is advancing and the levels of sophistication of our advertiser and publisher partners require a platform capable of coping with those demands.
“New technology is supposed to make life easier, add value or deliver innovation and we hope our clients feel that the new platform delivers all three.
“Everything we do has these three elements in mind and ensures we are consistently reinventing what we know and what our partners need.”