Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Belkin causes furore over paid-for customer reviews

Linked InTwitterFacebookeCard
Electronics manufacturer Belkin has caused a furore in the US after being caught blatantly recruiting people to make up postive reviews for Belkin products and then post them on top internet retailing sites.

"A Belkin employee was caught paying people to write phony positive reviews about Belkin products and post them on Amazon.com, Buy.com and Newegg.com," explains StorefrontBacktalk. "Showing a jaw-droppingly incredible amount of audacity, the fellow was actually using Amazon’s Mechanical Turk service to hire people to 'Write a Positive 5/5 Review for Product on Website'."

The story was broken by blogger Arlen Parsa of The Daily Record and has spread from there arcross the web, putting the credibility of user reviews under scrutiny again.

Interestingly, an Amazon spokesperson is reported as explaining that "Amazon does what it can to catch and delete fake reviews (she declined detailing those methods)".

Time, perhaps, for more information to be made more publicly available by those in the business on how the honesty of user reviews is (or can be) assured? InternetRetailing.net, for one, would be interested in knowing more...
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter