Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Boden looks to double customer acquisition

Linked InTwitterFacebookeCard


Multichannel mail order clothing retailer Boden is aiming to boost customer acquisition dramatically in the next three years with the help of new technology.

It aims to double cold acquisition activity over the next year and to increase this by 50% in years two and three.

It has appointed Experian to create a prospecting platform to drive and optimize Boden’s customer acquisition activity.

Boden will use Experian’s customer insight and campaign planning skills to identify the most promising future leads and drive targeted, multi-channel communications to increase current volumes and response.

The deal further strengthens the relationship between the two organisations, following Boden’s appointment of Experian CheetahMail as its email marketing services provider of choice last year.

Rob Silsbury, Marketing Manager at Boden, said: “The strength of Experian’s innovative data, analytics and platforms will help drive our cold customer acquisition programs in a more cost-effective manner. Working with Experian will also allow us to refine our understanding of our target DM audience with regards to mailing frequency and greatly improve the effectiveness of our campaigns.”
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter