John Lewis began its online clearance at 6pm on Christmas Eve and has reported an increase of 23 per cent in sales for the first three days of its online sale, compared to the same period last year.
Boxing Day saw the highest ever number of visits to the site, with 11am to noon being the peak hour.
More customers than ever before also chose to shop on johnlewis.com on Christmas Day with an order placed every 10 seconds. "Whilst traffic dipped between 1pm and 4pm as people enjoyed their Christmas lunch, sales peaked at 9pm to 10pm," says the retailer. "The most popular Christmas Day purchases included feather pillows, luxury white towels, napkin rings, guest beds, LCD televisions, laptops and folding treadmills."
John Lewis' online clearance also had a strong start on Christmas Eve. Following the 6pm launch the retailer had a record hour, with sales three times higher than last year and more than one order placed every second. This was 13 per cent up on the previous busiest ever hour on Cyber Monday, 7 December 2009.