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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Buyers can now use wearable technology to check out luxury cars online

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Buyers can now use wearable technology to check out luxury cars online
Buyers can now use wearable technology to check out luxury cars online
Potential buyers of upmarket cars can now see for themselves the detail of the model they have their eye on without leaving their home, thanks to wearable technology.

Amari Supercars is using GoInStore technology at its showroom in Preston to show off its wares over the internet. To date Amari has sold three cars using the technology, which sees staff using an Android smartphone or wearable smartglasses to show the features of luxury car models to online customers using a one-way live video stream and two-way audio. Customers can ask questions or take a look at particular parts of the car as if they were in the showroom themselves.

Sheikh Amari, chief executive of Amari, said: “Our sales team know every single detail of these cars, even to the level of knowing the tyre pressures. This knowledge is difficult to bring across online and we have been looking for ways to bring our expertise into the online environment.” He added: “Our customers – who include investors and collectors – are very busy people, based all around the world, who typically know what they want but often have to rely solely on the pictures that are on the website. This new technology enables our customers to travel to our showroom in real-time and experience the cars remotely – giving us a competitive edge and the ability to close sales quicker, providing our customers a totally unique, convenient and trusted car buying experience.”

Daniel Hansens, co-founder of GoInStore, said: "By facilitating customers to 'visit' the showroom from the comfort of their own home, GoInStore has to the potential to revolutionise the car purchasing experience, enabling buyer trust to be built online during the crucial information-gathering phase, and helping car dealerships to engage ready-to-buy customers much earlier in the sales process.”

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