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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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E-Commerce Strategy Days in Berlin, 27. & 28th April

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On 27th and 28th of April, the ECOM 2010 conference takes place at the Maritim proArte Hotel Berlin. The conference debates over strategies how to profit from e-commerce technologies and how to make use of emerging technologies like iPad, Kindle, Web 2.0 etc. One of the main sponsors is Google.

Here are the topics of the main presentations - in German, sorry:
  • Vom Multichannel 1.0 zu den Microchannels der Zukunft: Wie Sie die Entwicklung der Kunden über Kombinationen von Werbe- und Responsekanälen steuern.

  • Vom Plankauf zum Impuls-Shopping: Wie emotionale Elemente die Customer Experience verändern, die Conversion verbessern und den klassischen Verkaufsprozess umgestalten.

  • Was kommt nach dem iPhone? Wie neue Endgeräte das Internet in jeder Lebenssituation zur Verfügung stellen - und welche neuen Shopping-Erlebnisse dadurch möglich werden.

  • Predictive Analytics, oder: Wie Sie Kundenbindung und ROI durch internet-gestützte Personal Shopping Services steigern.

  • Von der Kampagne zum Marketing „real-time“: Warum Twitter, facebook und Google Wave die Prozesse im Versandhandel umstürzen.


The conference fee for both days is 1290 euros plus VAT.
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