House of Fraser has opted for new technology to manage its product information.
The department store is using Stibo Systems’ STEP data management software to manage the details of the more than one million products it stocks in its 60 stores and online.
Andy Harding, House of Fraser’s director of ecommerce, says the move will save staff time while giving customers a better experience. “Stibo Systems’ solution will give our customers a better all-round experience both online and in-store, with easy access to rich product information, helping the consumer to make more informed purchasing decisions. In addition, it will serve to streamline our operations and cut down the time previously required to manage our wide range of products.”
Jenny James, business development manager at Stibo Systems, said: “With the experience and expertise that Stibo Systems has in the retail sector we are delighted to welcome House of Fraser to our customer community. Our STEP solution will provide House of Fraser with the perfect platform on which to grow its product catalogue and meet future goals.”