Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

IBM buys Unica to increase targeted marketing capability

Linked InTwitterFacebookeCard

IBM is to buy Unica Corporation in a deal that it expects to help it deliver targeted and personalised marketing campaigns for its clients.

IBM has agreed to pay $21 per share, equivalent to $480m for the company, subject to shareholder approval and the deal is expected to close by the end of 2010.

Unica’s chief executive, Yuchun Lee, describes Unica’s business as delivering “marketing messages so relevant that they are perceived as a service to our clients' customers.” He said the transaction would help bring Unica’s marketing management solutions to a wider group of customers. Currently its customers include Monster, Best Buy, eBay and ING.

The deal is expected to increase IBM’s ability to analyse and predict customer preferences, developing more targeted marketing campaigns.

It also follows hard on the heels of IBM’s acquisition of Sterling Commerce and Coremetrics.

In its announcement of the deal IBM said the ability to deliver targeted, personalised marketing campaigns was becoming more important to large organisations, along with the technology, such as that from Unica, which supports them.

“Marketing professionals are increasingly investing in technology to automate and manage marketing planning and execution to help them better analyze customer preferences and trends and in turn, predict buying needs and drive relevant campaigns,” it said.

Craig Hayman, general manager, IBM Industry Solutions, said: “Unica was a clear choice for IBM based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organisations around the world.”

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter