Every rain cloud has a silver lining… if you are an umbrella seller. Thanks to the good old British weather and a new ecommerce site, pure-play umbrella retailer Brolliesgalore has lifted peak period sales by 40% and upped mobile sales by nearly a fifth.
The pureplay umbrella seller reported that transactions almost doubled during the fourth quarter of 2018 compared to the same period the previous year, while the number of visitors rose by 53%. Mobile sales increased in volume by 19%.
Founded in 2003, Brolliesgalore is working with longstanding partner Oxatis Group to optimise its web store. The retailer is using the ecommerce specialist’s SaaS technology to create a high-performing website that drives revenue.
"Our online store features over 1,000 umbrellas and we wanted it to be as user-friendly as possible," says Christine Naysmith, Director and Co-Founder of Brolliesgalore. "The multi-feature platform enables us to properly showcase our different styles and colours and offer a straightforward shopping journey. Advanced customisation means we are able to constantly refine our site, so it can develop and grow along with our business."
Brolliesgalore tailors Oxatis Group’s technology to the specific needs of its customers. It has introduced a ’back in stock’ notification system and simplified the checkout process so shoppers can see delivery costs before they need to input any details.
"Spending habits are changing and there is increasing demand for practical gifts," said Marc Schillaci, CEO of Oxatis Group. "By restructuring its website and implementing advanced technology, Brolliesgalore is offering an intuitive and inspirational digital shopping experience."