Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Half of all B2B revenue could come from ecommerce by 2025

Linked InTwitterFacebookeCard
B2B ecommerce is going up in the world
B2B ecommerce is going up in the world
Sharelines

Next gen ecommerce: B2B retail is set to move online in the coming years

The majority of B2B brands (62%) say they could get ‘at least half’ of their revenue from online commerce by 2025.

 

So finds research from customer-centric digital experience company Episerver, released in a recent B2B survey on digital experience, which surveyed 100 B2B marketing decision makers across the UK, explored the growing role of ecommerce in the B2B space.

 

And every B2B brand surveyed expects ecommerce to be a clear source of revenue over the next five years.

 

While 9% of B2B marketers questioned feel ecommerce will be a small contributor to their revenue streams, the remaining 91% say it will have a more significant role in the business. Episerver’s research suggests that ecommerce is set to grow across all B2B fields, from retail, to manufacturing to IT services.

 

Commenting on the research findings, Joey Moore, Head of Evangelism, EMEA & APAC at Episerver says: “Given this changing landscape in B2B marketing, it’s vital that B2B brands give customers the opportunity to buy online. This will not only mean greater investment in ecommerce technologies, but more consideration for customer-centric solutions that automatically surface intent and behaviour data to improve the way buyers interact with B2B brands.”

Linked InTwitterFacebookeCard
Add New Comment
You must be logged in to comment.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter