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John Lewis sees strong online sales lift in run up to Easter

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John Lewis sees strong online sales lift in run up to Easter
John Lewis sees strong online sales lift in run up to Easter

‘Superb’ trading in the run up to Easter saw online sales at JohnLewis.com rise almost 40% last week.

In the week to April 7, the department store chain reported today, strong sales of technology such as the iPad 3 and digital televisions helped push online sales up by 39.1%, compared to the same time last year. Sales in its electricals, home and technology division alone rose by 65% while fashion sales were up by 33% and home by 17%.

The rise contributed to a 27% sales rise across the John Lewis estate to £66.73m. Most branches enjoyed double digit sales growth during the week. However the best result came in the Leicester branch where transactions were up by 42%.

Compared to the run up to Easter last year, the performance was also strong. "In comparison with the Good Friday week last year we delivered a stunning increase of 25 per cent," said regional selling operations director David Barford. "The vast majority of our branches delivered double-figure increases with the poorer weather at the end of the week driving customers into shops."

Our view: As a privately-held company that publishes its figures each week, John Lewis’ sales are a useful indicator for sales across the rest of the country. As such, it’s interesting to see the Easter school holidays brought a strong lift to sales, both online and offline, that may be seen more widely across the economy. These figures follow a strong showing for retail sales in this week’s BRC-KPMG Retail Sales Index. But while John Lewis puts its sales rise down to rain, the BRC sees sunshine as responsible for the growth it reports.

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