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Lovefilm adds BBC and ITV to streaming service

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LOVEFiLM has clinched deals to allow members to access TV shows from both BBC and ITV through its streaming service.

Members signed up to its LOVEFiLM Instant movie and TV streaming service will be able to watch shows from the archives of both broadcasters through a range of internet-connected devices, from PCs to web-enabled TVs, gaming consoles and smartphones, the company announced today.

Those shows include ITV’s recent offerings of Marchlands and Above Suspicion as well as classic content including Prime Suspect and Inspector Morse. From the BBC, content will include Doctor Who, Life On Mars, Spooks and Planet Earth.

The deal comes weeks after rival Netflix, set for launch in the UK, announced before Christmas a deal to show BBC content through its streaming services.

Simon Calver, chief executive of Amazon’s LOVEFiLM, said: “LOVEFiLM’s partnership with ITV is the icing on the cake of our LOVEFiLM Instant service as it brings more top TV content together with world class movies, delivered across multiple platforms, all for one low monthly price.”

Martin Goswami, director of pay and distribution at ITV, added: “We are delighted to be working with LOVEFiLM to bring a wide range of ITV’s best loved programmes to their subscribers. Partnering with LOVEFiLM’s Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms.”

Lisa Rousseau, head of UK and Ireland, sales and distribution at, BBC Worldwide added: "We've had a content partnership with LOVEFiLM for several years now and it's great to see this evolve digitally. We're delighted to give LOVEFiLM's subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films."

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