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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Multichannel improvements boost Halfords' sales by 30%

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Online sales at Halfords lifted by almost a third over the summer in the wake of improvements to its multichannel offer, the company said this week.

In a pre-close trading statement the automotive-to-camping-and-cycling specialist said that improvements to both its multichannel systems and customer fulfillment had resulted in a 30% rise in online sales in the second quarter of the year.


That helped lift total sales at Halfords Group by 6.2% and like-for-like sales by 5.6% in the quarter to September 28, turning around a 5.6% fall in like-for-like sales during the first quarter. Overall the company grew like-for-like sales by 0.1% in the first half.

Chairman Dennis Millard said: “Our trading stance together with

the actions we took to capitalise on a successful summer of sport and improved weather meant we delivered a stronger retail top line in the period, recovering some of the ground lost in the Spring.”

He added: “By continuing to build on our service ethic and investing further in training and support for our colleagues, we aim to improve the quality of service for our retail customers and thus drive sustainable medium-term growth.”
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