Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

One in four high street shoppers buy online instead

Linked InTwitterFacebookeCard

One in four high street shoppers who leaves a store empty-handed completes their purchase on the internet instead.

That’s the findings of new research carried out by retail consultancy Envirosell and RichRelevance. Researchers quizzed shoppers coming out of London shops including Marks & Spencer, Debenhams, Primark and BhS, and find that almost half left a shop without buying.

But of those who didn’t buy, a quarter planned to go online to continue shopping for the product.

A similar survey in New York produced identical results in this area.

But the two differed in that New Yorkers were more likely to go onto the internet to research products. A third of London shoppers said they did research items online. But 85% of New Yorkers said they had already compared prices online before going to the store.

Envirosell founder and chief executive Paco Underhill said: “Retailers in the UK are starting to face the same challenges as their US counterparts. In the 20th century, marketers and merchandisers determined what the consumer would buy. The growth of the Internet has meant that the consumer is now not only more empowered, but often three or four steps ahead.”

David Seinger, chief executive of RichRelevance, which provides dynamic e-commerce personalisation, said: “In the last few years, consumers have drastically changed the way they shop.

“Multichannel retailing is still in its infancy, but retailers need to ensure that they can accommodate complex customer behaviour no matter where customers interact with them – whether online, in store, via a mobile app or over a phone.”

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter