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Online D2C surge sees healthy quarter for Body Shop, Avon and Aesop

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The Body Shop has seen strong online D2C in lockdown (Image: The Body Shop)
The Body Shop has seen strong online D2C in lockdown (Image: The Body Shop)
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Natura buoyed by strong D2C online sales growth at The Body Shop, offsetting European woes for Avon

Strong digital sales across the Body Shop in Europe have lifted Brazilian owner Natura to a strong third quarter, despite sales at Avon falling.

 

Consolidated group sales rose 11.6% on a constant currency basis to R$10.4bn (€1.6bn), thanks to strong digital sales across all its brands. Adjusted EBITDA was up 14.8% to R$1.55bn (€250m), with a margin of 14.8% after gaining 330 basis points thanks to increased revenues and cost savings.

 

The Body Shop revenues rose 8.2%, as consumers successfully shifted online during the pandemic in key markets of the UK and Australia. Sales at Aesop climbed 19.9%, again driven by online sales.

 

Sales at Avon fell 7.3% as previously strong growth in Western and Central Europe was hit by lockdowns in other markets.

 

In a statement, Roberto Marques, Executive Chairman and Group CEO of Natura &Co, says: “Enabled by continued digitalization, our brands delivered strong results in the third quarter, with significant growth in sales and margin improvement.”

 

His statement continues: “In an environment that has remained challenging throughout the world as a result of the Covid-19 pandemic, we delivered superior results compared to the CFT market both globally and in Brazil. Our performance this quarter attests to the strength of our fundamentals, our unparalleled Direct-to-Consumer reach, and the resilience of our omnichannel, multi-brand model.”

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