Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Oracle boosts merchandising and crosschannel commerce through Endeca buy

Linked InTwitterFacebookeCard

Oracle says it expects to improve its crosschannel commerce, merchandising and online customer experience through its acquisition of Endeca Technologies.

Oracle says the acquisition will create a “comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together.” It will combine its existing Oracle ATG commerce platform with customer experience management platform Endeca InFront, with its merchandising and content targeting tools for internet retailing.

Steve Papa, chief executive officer, Endeca, said: “With more than 600 customers relying on Endeca’s solutions to deploy unified platforms for search, guided navigation, merchandising and interactive analytics of unstructured data, Endeca is recognized for its unique approach in hybrid search-analytical technology on diverse and changing information.”

Thomas Kurian, executive vice president, Oracle Development, said: “The combination of Oracle and Endeca is extremely compelling in this changing data environment." He said the deal would also mean applications that could use valuable unstructured data in web commerce.

The deal also brings together Oracle Business Intelligence and Endeca Latitude to create what Oracle says will be a “comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources.”

It follows the recent consolidation trend that has seen a number of web platform owners add new technologies to their core platforms. For example, IBM bought order management in through its acquisition of Sterling Commerce, analytics through Coremetrics and most recently the Unica Corporation, while Oracle boosted its ecommerce capabilities through last year’s acquisition of ATG.

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter