Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Retailers will have to embrace mobile, tablet and social shopping in 2012, predicts Rakuten

Linked InTwitterFacebookeCard

The way we shop will change dramatically over the year ahead, according to ecommerce company Rakuten, owner of leading UK website Play.com.

In its predictions for 2012, the company, which also runs the Rakuten Japanese marketplace website, predicts this is the year that having a strategy to serve those customers who want to shop both by mobile (M-commerce) and via their tablet computer (T-commerce) will become a must for retailers.

It cites research by JP Morgan that suggests global ecommerce revenues will hit $963bn (£621.98bn) next year and figures from Gartner that predict smart mobile web devices will overtake the total PCs in use as they rise to more than 1.8bn. “With 1.8 billion consumers just a click away this is too big an opportunity for retailers to miss,” said Rakuten’s report.

Also big in 2012 will be the power of the social network in commenting on planned purchases, the rise of global e-marketplaces and the need for flexible and local shipping models such as Click & Collect.

Adam Stewart, marketing director at Rakuten’s Play.com said: “In 2011 we barely scraped the surface of what’s possible with online retail. We are on the cusp of creating an experience-rich, 24/7 international shopping community. In the year ahead, cutting edge mobile devices, worldwide mobile and broadband penetration and innovative social shopping services will open up global markets, providing huge growth opportunities for merchants large and small and unparalleled consumer choice.”

Other trends highlighted by Rakuten include a move by retailers towards personalizing their marketing messages to consumers, and the emergence of a new eco-system that will find new ways of bringing online and offline sales together, with methods of rewarding the high street shops whose displayed have referred sales to online stores. Such a system, says Rakuten, is necessary in order to “avoid cannibalizing the high street.”

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter