Asos has reported a surge in UK and international sales over the winter months. The fashion pureplay enjoyed particularly strong trading in the UK market in December, beating expectations.
In the three months to February 28, UK sales rose by 28% to £75.5m, from £59.0m last time, while international sales grew 45% to £110.9m, from £76.8m last time. Overall total retail sales grew by 37% in the quarter.
That took first half sales up by 34% to £353.3m, with international sales up by 39% to £214.7m and UK sales up by 26% at £137.6m. In the first half, international sales made up 61% of the fashion pureplay’s sales, and 59% in the second quarter of the year.
Nick Robertson, chief executive, said: “I am delighted with our robust first-half performance and pleased to report strong trading for the three months to 28 February 2013. Our UK performance remained ahead of expectations at +28%, with particularly strong trading during the peak December period.”
He added: “Our EU business continues to be driven by strong performance in those countries where we have dedicated websites and particularly by our new in-country teams in France and Germany.
