Tag management company TagMan plans to expand in Europe and North American after winning $5m (£3.13m) in second-round funding.
The investment came from companies including Greycroft Partners and iNovia Capial, to take its total funding to date past $10m (£6.26m).
TagMan set out to pioneer universal tag management, with the aim of managing online third-party tags more efficiently. In the last year it says its revenues have more than tripled while its client base has more than doubled.
Paul Cook, chief executive and founder of TagMan, (pictured) said: “We’re always investing in the best quality product, infrastructure and people. Additionally we expect to open several new sales and support offices over the next year, in Europe and North America. In the near term we’ll be launching initiatives to drive greater adoption of our Tag Management technology, both directly and through partners.”
He added: “Data-driven online marketing is growing exponentially and tag management is the enabling technology that allows companies to unlock their data.”