InPost is partnering with Yellow Octopus Group to encourage consumers to recycle their clothing, donating it to charity or for other recycled uses.
The partnership means that consumers earn exclusive discount coupons for a range of retailers such as Missguided and Superdry for each donation made. Consumers simply register their old clothing via Yellow Octopus’s reGAIN app and drop off donations to any InPost locker in the UK completely free of charge.
Through the reGAIN programme, unwanted clothes are then distributed to charities, as well as across a network of textile recycling innovators, research initiatives, students’ projects and fashion designers to be renewed, upcycled or recycled into new sustainable products.
Jason Tavaria, CEO of InPost UK, said: “This collaboration is another vote of confidence for fashion’s fast-growing circular economy. Our own research suggests that consumers – especially 18-34-year-olds – are increasingly looking for ways to live more sustainably — what we need to do is try to make it as convenient as possible to adopt green behaviours.”
Jack Ostrowski, founder of Yellow Octopus Group, said the partnership would help extend the reach of his organisation’s work. “Now anyone who wants to send donations to the reGAIN app can also do it via InPost lockers, which means we’ll be able to get even more people on board using the app. It’s so important for us to make it as easy as possible for people to get behind reGAIN in order to drive consumer behavioural changes, as we push to transition from a linear fashion industry model to a circular one”.
InPost’s own research shows that over half of those aged 18-34 (51%) say they are more concerned about the environmental impact of delivery and returns today than in the past. By partnering with Yellow Octopus, InPost hopes to build greener out-of-home collection and return options for circular fashion.