Global luxury fashion brand Jaeger has launched a new transactional mobile site, created by DesignUK, to close the circle on its multichannel strategy that will give Jaeger customers across the globe a consistent shopping experience.
Belinda Earl, Jaeger Group Chief Executive, explains: ‘The launch of our new mobile site marks another milestone in Jaeger's multichannel strategy. Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.’
Making Jaeger’s entire flagship collection accessible, Jaeger has created a mobile-optimised site that can be used across multiple handsets, giving the site longevity as new models come on the market.
Key mobile site features:
• Quick one-click checkout for registered users
• Shared shopping basket across the mobile and main e-commerce site
• Clear product listings for easy browsing
• Shoppers can choose to pay across multiple currency options
• International delivery options, as per Jaeger’s main e-commerce site
Coupled with the continued overall growth of mobile visits, Jaeger’s new transactional mobile site is anticipated to more than double the rate at which visits from smartphones convert to purchase, with a predicted 80% increase of total mobile sales within the next six months.
Since the start of the year, Jaeger has seen its sales and visits from mobile devices double. With mobile sales (inc. iPad) now accounting for 8% of its total sales, Jaeger has created the mobile-optimised solution to leverage the potential of the channel. As general mobile usage accelerates, figures show that 54% of users who use a Smartphone are happy to purchase via m-commerce (YouGov).
Leigh Whitney, Managing Director at DesignUK, adds: “The launch of Jaeger’s m-commerce site demonstrates its commitment to offering its customers the best possible experience however they choose to interact with the brand. In just nine weeks we have created a feature-rich site using the latest technology that importantly also lets users shop in multiple currencies. With this new addition we’re excited to see Jaeger competing directly with the top tier of multichannel retailers in the market.”
By leveraging the existing platform technology, LavaSuite Commerce, Jaeger customers are offered a streamlined user experience, with registration and single checkout across both Jaeger’s main and mobile site. This has also enabled DesignUK to build a sophisticated mobile presence which supports Jaeger’s international growth strategy by utilising the same multi-currency functionality and international delivery options as Jaeger’s main e-commerce site.