The November issue of the Internet Retailing Magazine is out now, if you are a retailer who doesn’t yet receive the physical magazine you can change that by subscribing here. Alternatively catch up online by reading this month’s
Emma Herrod, Editor, introduces this month’s issue below:
‘In this issue of Internet Retailing, we focus on international expansion and cross-border trading – the current growth area for UK e-tail and an area that is full of potholes however much research into culture and consumer behaviour is conducted beforehand. Some of the contributors to this issue advise that determination is needed when entering new markets, while others advise on transparency and two-way communications between retailer, local partners and consumers.
Emerging markets are the focus of Karina van den Oever’s guest comment in which she examines the top five markets and the opportunities they present for UK e-retailers.
Chase Paymentech’s President and Managing Director, Shane Fitzpatrick, shares his insight and research on how retailers can consider increasing international payments while mitigating the increase of fraud levels while Andrew McClelland from IMRG examines the latest legislation affecting European e-retail.
Penelope Ody investigates the logistics challenges that rise up in markets both key and emerging, while I take a look at some of the issues around localising a global brand.
The overarching message in all of the features – and from everyone we speak to – is that however much a business might think it knows its customers, local on-the-ground knowledge is key and retailers should entrust at least part of their business or brand to people who understand the local culture, customers and purchasing behaviours. Bilingualism is not the same as biculturalism.’
