Customer loyalty is more important than ever before. But in order to build and maintain loyalty, customers must trust their shared data is secure.
Yet, in our recent survey, 85% of retailers said that concerns or constraints around data access and security inhibit their activities. Having the right customer identity management strategy in place is vital.
In this live webinar with Akamai Technologies we will take a deep dive into the results of our recent survey-led white paper ‘Protecting Personal Data While Enhancing Customer Engagement’.
In our webinar we will look at how retailers are managing customer identity data and the challenges they face. Industry experts will also provide best practices to boost brand loyalty.
In this webinar you’ll learn:
- How to overcome consumer registration challenges and data silos
- How to action data privacy compliance without sacrificing experience
- How your peers manage customer data and the challenges that they face
- Key customer identity management strategies to adopt for the future
