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An insider's guide to a frictionless customer journey

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Commerce is no longer about transactions, it’s about experiences – the next wave for companies and brands. In an increasingly broad and competitive market, brands need to remove friction to create an engaging shopping experiences leading to lifelong customer.


On Monday 11th September at 2pm BST, we hosted a webinar to show you how the online shopping journey can be improved, and to discuss the extent to which retailers are creating a seamless shopping experience to obtain customer loyalty.



We discussed:

  • How to build effective, meaningful relationships that gain customer loyalty
  • How brand experiences that engage customers increase overall sales
  • How to connect with the customer through every stage of the shopping experience

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