In an increasingly competitive retail landscape, consumers are faced with more choice than ever before. But, choice doesn’t always equal conversion - the latest research from InternetRetailing and Zoovu shows that "67% of retailers believe complex product ranges are negatively impacting sales".
Choice overload is changing how consumers shop and buy. Basic recommendations and filtering are not enough.
More brands and retailers than ever before are utilizing digital assistants, powered by conversational AI, to meet consumer needs for humanized digital experiences.
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VP of Marketing