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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

Bruno Berthezene of Solocal Group UK - The online to in-store customer journey

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Solocal Group UK’s presentation explores the tactics retailers can employ to improve the customer experience, resulting in increased loyalty and in-store traffic. It will offer insights on how to develop a multichannel marketing strategy to ensure retailers are reaching the right customers at the right stage of their customer journey, drawing on extensive research conducted with Internet Retailing.

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