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'Cultivating Omni-channel Loyalty' Smart Focus

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Building customer loyalty is more challenging for retailers than ever before -- each customer is a continually moving target, using different devices and interacting with your business over multiple channels.



In this session, we’ll explore how you can grow customer loyalty by engaging each customer with consistent and personalized experiences across all of your marketing channels.



We’ll cover:



How to power the omni-channel experience with customer data

Ways to combine automation with handcrafted expertise

Why you need to move from marketing insight to marketing foresight

What personalisation really means, and how you can use it to maximise revenue



Speaker: Andrew Monu, Smart Focus

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