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eBay: How online boosts offline sales

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Research by eBay and Deloitte across the UK and Germany suggests that online and mobile commerce actually enhances offline sales. Here Patrick Munden, head of retail marketing at eBay talks about why this is the case and offers some key advice to retailers to tap into this trend.



Learn more about the ‘Omnichannel Opportunity’ report, prepared by Deloitte for eBay in Paul Skeldon’s editorial here.

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