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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

Google's top tips for servicing smartphone shoppers

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Matt Brocklehurst, Google’s head of product marketing, mobile advertising, offers his top tips for retailers to service the ever growing number of consumers who want to buy through mobile -- and to capture them when they use the phone for research on the sofa or when in the high street.

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