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Interview - Sarah Baillie, House of Fraser on Mobile Apps and strategy

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House of Fraser dies and rises again thanks to Sports Direct – but what next? House of Fraser dies and rises again thanks to Sports Direct – but what next?

We were pleased to be able to chat with Sarah Baillie of House of Fraser about their approach to mobile web and apps, their strategy and the performance results they’d found.



Introduced by our Senior Researcher, Martin Shaw, we reference House of Fraser’s performance in the IRUK Top500 for 2015 (where they rank as one of our Elite retailers).



This video has been produced in association with our knowledge partner Poq and we’ll be releasing further interviews on mobile and performance as part of this dimension report.

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