B2B businesses are beginning to explore the possibilities of digitally enabled business. What will this mean for manufacturers, suppliers, retailers and consumers?
In this video we reveal the key findings from our B2B Research Survey. What will be covered?
While acknowledging that each and every company always faces its own unique set of problems, the report will also look in detail at key concepts that cut across different sectors and markets. As well as B2B and B2C, this will mean considering such concepts as:
B2B2C: the idea that brands maintain contact with consumers through the transaction. This will often involve suppliers partnering with service businesses or solution providers and using digital channels.
B2SME: developing speci