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Meeting the 'Mobile First' Challenge at House of Fraser

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House of Fraser dies and rises again thanks to Sports Direct – but what next? House of Fraser dies and rises again thanks to Sports Direct – but what next?

Having pioneered a ’mobile first’ approach to e-commerce site design, House of Fraser’s Executive Director of Multi-channel, Andy Harding explains in detail why the retailer made the move and, more presciently, the challenges involved in doing so and how retailers should be thinking about ’adaptive-responsive design’ for a future where e-commerce happens on many, many devices.



For more on the House of Fraser mobile strategy, read Chloe Rigby’s piece here.

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