Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

Meeting the 'Mobile First' Challenge at House of Fraser

Linked InTwitterFacebookeCard
Linked InTwitterFacebookeCard

 

Having pioneered a ’mobile first’ approach to e-commerce site design, House of Fraser’s Executive Director of Multi-channel, Andy Harding explains in detail why the retailer made the move and, more presciently, the challenges involved in doing so and how retailers should be thinking about ’adaptive-responsive design’ for a future where e-commerce happens on many, many devices.



For more on the House of Fraser mobile strategy, read Chloe Rigby’s piece here.

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter