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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

Search, Social & Now E-Commerce? Why Amazon should be part of your advertising strategy

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Amazon has been an unknown force in the advertising business. Until now.

 

In a recent survey by Kenshoo, it found that 56% of consumers go to Amazon first when shopping and 72 percent of shoppers use Amazon to find products.

 

As an advertiser, if you aren’t considering e-commerce as a channel, you could be missing a huge opportunity.

 

e-Commerce advertising is emerging as the next big thing in digital marketing. But what is the opportunity for brands? How is it impacting consumer behaviour and preferences? How does it fit within your strategy for Search and Social advertising? And where is it all heading?

 

Learn more about the value of this new channel through the eyes of the world’s leading brands. Get a unique view into how Amazon is making this happen and find out more about Kenshoo’s role in taking this opportunity to a whole new level.

 

Speaker:

Oren Stern
General Manager - E-Commerce Solutions
Kenshoo

Oren is responsible for Kenshoo’s e-commerce marketing business line, including go to market strategy, product and sales.

Oren joined Kenshoo from Verint where he held multiple senior management positions. Mostly recently Oren served as SVP, Strategic Planning and M&A. Prior to that Oren ran Verint’s Product Strategy organization delivering growth to its $700M product P&L. During his tenure at Verint Mr. Stern also ran two additional P&L’s (Voice of the Customer Analytics and Workforce Optimization) driving significant double digit growth through product innovation, strategic partnerships and SaaS transformation.

Oren also held senior management positions at Emblaze systems and Celltick.

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