Building a successful eCommerce presence and driving online revenue from international markets relies heavily on being able to speak your customer’s language. The famous report from CSA Research puts it plainly - “Can’t read, won’t buy”.
So presenting your site in local language and supporting appropriate transaction mechanisms isn’t just a courtesy. It’s a ‘must have’ that defines and supports how prospective customers find your brand online and how successfully it converts them from visitors to customers.
In this webinar we walk through the key steps necessary to develop a tiered content localisation model – one that offers an effective, methodology for eCommerce vendors to penetrate new geographies, cut time to market, scale effectively, manage costs and drive revenue.
You will learn how:
Plus we’ll share other real-life experiences that illustrate how we are helping global organizations like Under Armour and Made in China by Kingfisher to optimise their customer experience for international markets with a range of services and technologies that support the specific needs of both B2B and B2C eCommerce vendors.
Key takeaways will include…
Ian Jindal, Editor-in-Chief, InternetRetailing
Jane Hendricks, Senior Product Marketing Manager, SDL plc
Mathan Sivaloganatha, Sales Director for EMEA, SDL
Chad Weibel, Sr Director Technology Account Management EMEA, SDL