Why appearing local is the key to success – case studies on Best Buy Canada, RS Components

Building a successful eCommerce presence and driving online revenue from international markets relies heavily on being able to speak your customer’s language. The famous report from CSA Research puts it plainly - “Can’t read, won’t buy”.

So presenting your site in local language and supporting appropriate transaction mechanisms isn’t just a courtesy. It’s a ‘must have’ that defines and supports how prospective customers find your brand online and how successfully it converts them from visitors to customers.

In this webinar we walk through the key steps necessary to develop a tiered content localisation model – one that offers an effective, methodology for eCommerce vendors to penetrate new geographies, cut time to market, scale effectively, manage costs and drive revenue.

You will learn how:

• Best Buy Canada translates 90% of their general content using SDL’s advanced Machine Translation capability and saved over $60,000 in one year as a result. This streamlined approach has reduced costs by 43% and enables the delivery of 20,000 to 25,000 translated words in less than 48 hours.
• RS Components has turned to SDL’s intelligent language solution to translate its entire catalogue of 600,000 products (containing 30 million words) into 12 languages – while producing a ten-fold efficiency gain in translation times for new products from ten days to one.

Plus we’ll share other real-life experiences that illustrate how we are helping global organizations like Under Armour and Made in China by Kingfisher to optimise their customer experience for international markets with a range of services and technologies that support the specific needs of both B2B and B2C eCommerce vendors.

Key takeaways will include…

• Using English everywhere is likely to cost you
• Existing content can be used to enable much faster launches
• A tiered content approach can slash your translation costs by over 50%
• You can increase your visits, retention time and conversion rate by more than 10%
• Localising to just 15 languages offers access to 90% of the market

Speakers:

Ian Jindal, Editor-in-Chief, InternetRetailing

Jane Hendricks, Senior Product Marketing Manager, SDL plc

Mathan Sivaloganatha, Sales Director for EMEA, SDL

Chad Weibel, Sr Director Technology Account Management EMEA, SDL