We were joined by Ingenico ePayments to find out ways leading UK retailers are adopting methods of boosting mobile conversion in this advice packed webinar. Based on our research the webinar discusses in detail three key innovation areas including gamification, chat or messenger bots and the concept of a frictionless mobile experience, in which all appear to be making the modern mobile purchase more engaging than ever.
Some key takeaways:
Leading the marketing function in the UK, Sangeetha brings a combination of marketing, payments and eCommerce expertise to Ingenico ePayments. She focusses extensively on helping build thought leadership and expert guidance to online businesses on International expansion, mobile payment experience, checkout conversion, fraud prevention and other aspects of payments that can help businesses grow further. She holds a Bachelor of Science degree in Visual Communication from Loyola College, India and a Masters in International Business & Management from Sheffield Hallam University in the UK.
Angèle is part of the innovation team at Ingenico ePayments. Her role is to follow the e-commerce and technology market, look for interesting new trends or potential partners, assess business and technical feasibility, validate with customers, and bring these to life in innovation proof-of-concepts. Angèle has a natural curiosity for innovations and entrepreneurship combined with experience in sales and marketing.